Sydney - Internet Marketing
& Social Media Management Company |
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| - Newsletter May 2010 |
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| Internet Marketing Business Solutions for Online Success |
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| From the Management Desk |
Operating from one of the fastest growing and prestigious business parks in Sydney, Norwest Business Park, in the Hills District, ICT Internet Presence (ICTIP) has been providing customers throughout Australia online solutions to all their internet marketing needs for over five years.
While organisations worldwide were reeling from the shock of the Global Economic meltdown, ICTIP embarked upon a strategy of providing even greater value to its customers by taking advantage of the immense leverage offered by the relatively unknown Social Media Platforms such as Twitter, LinkedIn and Facebook. Clients who previously used their websites as online brochures were amazed at the results that social media marketing produced. They were able to generate leads and obtain a higher level of conversion at a fraction of the cost of traditional selling methods.
A testimony to the implementation of a number of innovative online initiatives using creative Internet Marketing and Social Media techniques, is the coveted ‘Hills Excellence in Business Award 2009’ ICTIP received for their Innovation in Process/Technology.
Servicing a number of companies in the hills district as well as other part of Australia, ICTIP has plans to expand into Asia, offering Business Consulting, Internet Marketing, Social Media Management Solutions & Training, Website Design & Website Development services with its growing team of experts.
The company now also has its own Development Center in South Asia. With the extended technical team located in the Information Technology corridors of the world, ICTIP is able to strategically compete on price, quality and time in developing and providing internet marketing solutions for their customer base throughout Sydney, Melbourne, Brisbane and other capital cities in Australia.
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| Chief Editor Rangika |
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Our Next Social Media Training for Beginners
ON THE 10 JUNE 2010 |
"Social Media Secrets for Your Business
– Introductory Workshop” |
| Limited Space Only - Book Online at www.socialmediaforbusiness.com.au |
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| Innovative New Social Media Tool |
Providing yet another value added service to their clients and the worldwide online community, ICTIP launched a brand new event sharing platform for online marketers, TweetMyEvents on 12th April, 2010.
A real-time event sharing platform for the social web, TweetMyEvents is a free service that allows users to broadcast their events to the world through Twitter, the popular micro-blogging platform.
The service is aimed primarily at event organisers and internet marketers looking to promote their events and also business organisations seeking to inform prospects, customers, suppliers and staff about upcoming events. By using this service, event organisers and businesses will be able to reach a larger target audience in real time and save hours that they would otherwise have spent sending out email invitations to their prospects, customers, suppliers or staff.unfortunately if you lost a customer it means, lost feedback and the opportunity to improve. If lost customer opens us up to potentially negative word-of-mouth that might affect our reputation with prospects, customers, suppliers and staff.
Individuals and companies are also on the lookout for suitable training programs for their self-development and improved staff performance. TweetMyEvents allows such users to find specific events in their field of interest easily and register for them with the simple click of a button.
The interface is extremely easy to use and does not require a separate sign-up process. Users can log in through their Twitter account, list their events in the “Dashboard” and tweet them out instantly. Event details can also be easily modified or deleted. Published events can be viewed at a glance, and uses can also nominate their favourite events.
With the launch of TweetMyEvents, ICTIP aims to change the way in which people socially share, discover and participate in events across multiple social networks in a simple, friendly, fast and cost-efficient way. |
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| Achieving the Right Balance – Social Media Integrated Solution – Case Study |
Natural Balance is a wellness centre located at Norwest Business Park that focuses on providing clients with a complete solution for a well balanced life. It is not only for your typical fitness centre but also for Natural Balance offers massage ,stretch and pilates. These are low impact fitness options that are suitable for both elite athletes as well as people suffering from a range of physical conditions such as neck and back pain.
David Collins, founder of Natural Balance approached ICTIP to find out how the website could be made more effective to help in generating more leads and positioning Natural Balance as the “go to” place for people who want to improve their current level of wellness in a friendly environment without feeling pressured.
The Natural Balance website at this stage was a static website and like most business websites was feature rich. The focus was on the services provided and the expertise of the centre staff in being able to provide these services. There was also no social media integration in the website.
While redesigning the website, the content was rewritten shifting the focus from features to the benefits that members would enjoy as a result of regularly utilising the services of Natural Balance. For search engine optimisation purposes, high frequency search terms were strategically interspersed in the content. A detailed Q & A section was introduced to answer common questions and overcome possible objections of readers about the facilities and how they could benefit by using them.
The redesign also involved integration of social media as part of the website. This is a concept that ICTIP has taken to a new level beginning with its own site. Every page of the website has a social media component. Visitors can read the latest Tweets posted on the Natural Balance Twitter page and also link back to the Facebook page share in the conversations being held on the Natural Balance page. Visitors to the website can also view people who “Like” the Natural Balance Facebook page. As the number of such fans increase, it establishes Natural Balance’s reputation as a quality service provider in the wellness industry.
With Natural Balance participating actively on social media platforms, Search Engine Optimisation (SEO) benefits also result through the backlinks generated from Tweets, re-tweets, posts on the Facebook page and posts on blogs of members and visitors.
The new-look website is strong on branding, focuses on the benefits that Natural Balance provides its members and is designed to generate leads without having to spend huge amounts on traditional advertising methods. |
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| SPECIAL BONUS TO READERS |
Our vision for 2010 is to educate Australian business owners about internet marketing with a special emphasis on social media, and to help them grow their businesses online.
As a valued reader of this newsletter, you are entitled to a FREE 1 HOUR CONSULTATION ON INTERNET MARKETING with one of our sales consultants to discuss your specific needs.
Click here to book your free consultation
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Suite 321, Nexus Building, 4 Columbia Court, Baulkham Hills,
Sydney, NSW 2153, Australia
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Fax : +61 2 8860 9487
e-mail : sales@ictip.com.au |
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