Despite the recessionary conditions in 2009, ICTIP defied the odds and saw out the year in spectacular fashion. The company’s innovative thinking and implementation of a number of complex online e-commerce projects for their customers resulted in their winning the coveted ‘Hills Excellence in Business Award 2009’ for their innovation in Process/Technology. Our success is due to delivering immense value to our customers, and our commitment to providing exceptional service through innovation. ICTIP will continue to deliver this value proposition in 2010 and beyond, helping our customers in the major Australian cities of Sydney, Melbourne, Brisbane and Perth.
In the words of Logan Nathan, Managing Director of ICTIP, ‘It has been an amazing 2009. In the beginning of the year, when it seemed all gloom and doom for businesses, we as a team decided to be positively focused. All our ideas and success are derived from staying focused on the positive and thinking outside the normal practice in every aspect of the business – lead generation, conversations with our prospects or customers, managing their expectations and implementation. In a nutshell, we are innovative in our thinking and ensure that our success is reflected in the success of our customers.’
Besides traditional internet marketing services, ICTIP now provides social media and copywriting services. These services can be provided independently or as part of a website design & development package.
2009 saw the explosion of social media, with Twitter, Facebook, LinkedIn, YouTube and other social media platforms changing the way organisations, both large and small, think about marketing their businesses online. Social media has opened up new channels of communication and has compelled organisations to engage with customers and obtain valuable insights, and then respond in an appropriate manner to gain brand equity and increase the level of trust in the company.
To help customers harness the power of this amazing opportunity, ICTIP delivers workshops on how to use Twitter as a business tool. The workshops are run by Logan Nathan in Australia's capital cities, and they have been attended by over 110 businesses in NSW and Queensland.
In addition to the workshop, Logan has also written a downloadable e-book, ““Twitter Secrets for Your Business”. It is an excellent guide that explains in detail how Twitter can be used as a business building tool.
To meet the demand from workshop attendees for in-depth hands on training, ICTIP now offers customised training and implementation packages for businesses seeking to use social media to take their marketing to the next level.
ICTIP’s newly launched social media integrated website is a testimony to it’s skill in developing and integrating the key social media platforms within a company website. Since launching the new website in February 2010, ICTIP has seen a dramatic increase in targeted traffic and qualified leads. The move has also helped the ICTIP brand gain recognition as one of the leading providers of specialised Internet marketing solutions to Australian businesses.
Besides social media integration, the website is fully search engine optimised, user friendly and designed for a satisfying visitor experience.
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Case Study _ Internet Marketing
Focus Fitness, Norwest Business Park, Baulkham Hills, NSW, Australia
Focus Fitness, a fitness centre based in the Norwest Business Park, began using ICTIP’s internet marketing services 18 months ago.
At that stage only 5% of Focus Fitness business was generated through the internet.
When Ryan Fraser, owner of Focus Fitness, learnt about ICTIP’s social media services he enlisted for the "Twitter Secrets for Business” workshop conducted by Logan Nathan.
On completion of the workshop, Ryan embarked on a social media strategy which has yielded amazing results. The business now generates 30% of its leads on the Internet.
How do you get started with a social media plan? Is it difficult? Not if you follow some simple steps, as Logan Nathan reveals…
‘Getting Started with a Social Media Plan for Your Business.'
Until recently business owners considered social media a passing fad. Now, even big business has realised the immense potential of social media as a marketing tool and has embraced this marketing phenomenon with open arms. The obvious next step of course is to integrate social media with your business website. While this may sound difficult to anyone outside the technology industry, it really is not. Essentially using social media is just another way of expanding channels of communication with prospects and customers, using content in different forms that are already prevalent, such as video, audio and text.
Our vision for 2010 is to educate Australian business owners about internet marketing with a special emphasis on social media, and to help them grow their businesses online.
As a valued reader of this newsletter, you are entitled to a FREE 1 HOUR CONSULTATION ON INTERNET MARKETING with one of our sales consultants to discuss your specific needs.
