Using the Social Media Platform to influence, listen and engage customers to Increase Website Traffic, Generate Leads, and Convert Prospects Online

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If you are sitting on the fence with social media management and not engaging with your prospects & customers every day, just like a member of a penalized soccer team, you are playing the game at a disadvantage, while your competitors are using social media optimisation strategies to engage with their customers. Remember it is no longer conventional marketing where you have a monologue with the customer; it’s about having a DIALOGUE! Besides, if you’re not even a member of these communities, how do you know what your prospects and customers are saying about you? We can summarize Social media into one simple acronym- social media is all about providing Strategically Harnessing Information Technology! Don’t just exist on the internet, start living and breathing.

Perhaps you’ve gone a step further and started a company blog? That’s a great start! But are you driving traffic and converting visitors into leads or sales? Remember blogging is becoming an obsolete term! The more relevant term now is social media platform.

You’ve finally set up a Twitter account for your company. A great start! But without social media optimisation, how do you build a stream of loyal followers who will promote your business? How do you engage your followers and start a meaningful conversation with them without social media planning?

Meaningful conversations with prospects and customers begin with social media planning. You need to know what purpose social media will serve your business. Once you have a plan in place, your next step is social media optimisation, which means your website is optimised in a manner that is most effective for initiating conversations with prospects and customers.

Are your employees clueless on how to leverage the social media platform for Business-to-Business (B2B) and Business-to-Consumer (B2C) communications? The best option would be to attend corporate workshops that are custom designed to address the specific issues your employees are facing in the social media marketing of your products and services.

The rise of social media such as FaceBook, YouTube, Twitter and other social media sites have taken internet marketing to a whole new level, giving marketers the opportunity to socialize online with prospects and customers to build credibility, drive traffic and pull in sales.

In its simplest form Social Media Management is nothing but “Word-Of-Mouth” on the internet. FaceBook and Twitter also has created frenzy among marketers. You can now take advantage of the exact social media planning strategies that businesses have used to engage with their target market to demolish the competition.

High page rank sites dislike spam, and instead of putting your content where it is not welcome you can put it on SEO friendly sites, that love fresh content, and permit you to post your content whenever you want. Social media optimisation and SEO are like butter and jam, both are best when put together. Search Engine Optimisation (SEO) is to a great degree dependent on social media with the advent of real-time searches, which is why utilising social media planning it is a no brainer for any business. Take control of your brand and control your business by creating specific social media page to address the specific issue your customers are addressing.

The search engines now recognize Twitter posts in their organic results.  A keyword search for your product will now show Tweets on the first page of Google.  Google also recognises Facebook profiles, and business “fan” pages, which show up in the rankings despite being commercial in nature.

Very few business owners are aware of the keyword terms that can be found in the social media search function in search engines. Social media marketing has revolutionized the search mechanism of search engines with searching more dynamically to include Facebook search links, and make your brand and business stand out.

Social media optimisation has added a new dimension to Search Engine Optimisation that is crucial to the success of an online business.

 ICTIP specializes in custom corporate workshops on social media for business. Having published three e-books on social media and its tools and conducted numerous corporate workshops throughout Sydney, Melbourne and other major cities in Australia.