Unleashing The Potential of Your Australian Business on the Internet to achieving Return on Investment (ROI)

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The internet is one of the fastest ways for businesses to reach prospects and customers all over the world. So why have 95% of Australian businesses failed miserably in their attempt to grow their business online?

What most businesses do not realise is that a beautiful looking website does not guarantee online success. Promoting a business on the internet requires an effective website strategy. Search engines such as Google, constantly change their criteria for ranking businesses on the front page. Factors such as link building, Search Engine Optimization (SEO) and social media marketing are the key to success on the internet. Most web designers build websites that look pretty, but have no idea about these criteria…or how to ensure that a website meets the criteria that search engines look for so they can easily be found by prospects conducting online searches. If you talk to any blogger they will tell you that CONTENT IS KING! But, the designers usually ignore this aspect as the content needs to come from you – the client. This is why you need an Internet Services Strategy that is formulated with the User Experience (UX) as the core. Our Internet Services Strategy will ensure that your customers are connecting and interacting with the data on your website.

Research conducted by Google reveals that more than 85% of their visitors do not go beyond the first page while searching for a product or service in Australia. This means that if your website is on the second page of Google, you’ve probably missed out on at least 85% of your targeted prospects.

To make matters worse, you have just a few seconds to catch the eye of a visitor and get them to stay on your website…instead of visiting your competitors. Which means your website should offer a solution to the problem that led the visitor to your site in the first place. Solutions that are unique and compelling enough for the visitor to take immediate action.

At ICTIP, we understand that you know your product better than anyone, which is why we open to floor to you to discuss what you need from your website. Before we even think about a design, we give you the opportunity to openly share with us your thoughts and ideas so that this dissection of ideas will benefit from a multitude of perspectives.

Before you appoint a website developer to build your website you need to determine the importance of your online goals and processes, to your customers. Set a deadline and measure your outcome at the end. If you haven’t achieved your goals ask your website developer what went wrong.

Effective web development requires an understanding of website strategy, effective copywriting services and search engine optimisation.

Unless you know what purpose your business is serving online, and have an effective website strategy, you will be lost in cyberspace and your global or Australian competitors will pass you by in a flash, diverting your customers and prospects to their doors.

For an Australian business to have a commanding internet presence some imaginative thinking is required to identify and anticipate all the online opportunities available as well as the challenges and threats a business is likely to face in developing an effective website strategy.

Before you take your business online, determine the purpose of your website. Do you want quality Australian leads? Do you want to promote your business to the local area only? Do you want to sell products or services?

Web development is more than just a few pages describing your business, services and products. It is about powerful compelling content strategy that drives your customers to your door time and again whilst providing easy access and an exceptional customer service experience.

At ICTIP, we guarantee to transform your website into a golden goose. Our experience in Web Design, Web Development, Search Engine Optimisation, Internet Marketing, Copywriting and Social Media Management, will be harnessed to dramatically increase the traffic to your website from prospects in your niche all over Australia, whether in Sydney, Melbourne or Brisbane.

Our results have been proven time and again. We are confident on delivering what we promise and offer a money-back guarantee as our commitment to you.

Here’s what some of our customers have to say about our Internet Marketing Services:

Full showcase of our past website designs, Company Logo designs, eBook designs, Flash eCards designs, Twitter Backgrounds designs, Business brochures designs and eCommerce websites developed  for our Australian based customers can be viewed on ICTIP’s Social Media Pages.