What is Search Engine Optimisation?
Search Engine Optimisation [SEO] involves the strategic process of improving website ranking by changing and continuously monitoring various aspects of a website. The aim of SEO is to improve the website’s ranking in the search engine’s natural or organic search results.
To obtain high rankings on major search engines such as Google, Yahoo your site needs to have relevant content presented in the correct technical way. Truly successful SEO projects require the use of a disciplined approach and proven methodology. ICTIP’s approach to SEO has taken several years to perfect and covers areas such as research, content, technical review, optimised code, project management and a link building strategy.
Why is SEO critical to your online success?
Did you know?
- 85% of Internet users find websites through search engines such as Google and Yahoo
- 90% of Internet users do not go past the top 30 search engine results. They simply type something else in if they can’t find a relevant site.
- 75% of Internet users have the intention of purchasing a product or service when using search engines.
Any wonder therefore that if your website is not optimised for search engine results then upwards of 75% of your online target market either does not know that you exist or cannot find you or both!
ARE YOU OPTIMSED?
What are the key benefits of SEO?
Ultimately SEO benefits your business by placing your target markets dollars with you rather than with your competitor. Isn’t this WHY you are in business?
Carefully constructed and managed SEO delivers:
· Long Term Traffic Generation
· Low Cost Traffic Generation
· Brand Building
· High Customer conversion rates
· Customer loyalty
· Brand Recognition
· Competitive Advantage
Coupled with your own market expertise and knowledge of your products and services a strategic SEO plan will place you ahead of 95% of your competition.
WHY ICTIP?
ICTIP has over three years experience in SEO techniques and has developed a structured approach in developing unique and personalised strategies for its clients.
ICTIP’s approach and SEO services include the following:-
· SEO Research and Planning
· SEO Content Review
· SEO Technical Review
· SEO Recommendations and Optimised Code
· SEO Implementation and Project Management
· Effective Link Building Strategies
· Reporting Systems
· On-Going Monthly SEO Consulting Services
ICTIP is committed to working alongside you to devise an SEO campaign designed to deliver high rankings with all major search engines.