What is Internet Marketing?
Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, affiliate marketing, interactive advertising, search engine marketing (including search engine optimization), blogs, ezines, newsletters and much more.
Today, Internet marketing is evolving into a broader mix of components a company can use as a means of increasing sales - even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company’s overall marketing strategy is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company’s marketing mix. For some online businesses, it is the only form of marketing being practiced.
If your business is online then Internet Marketing should be a vital and critical ingredient in your overall marketing strategy and your internet presence.
Internet Marketing Objectives
Essentially, Internet marketing is using the Internet to do one or more of the following:
Communicate a company’s message about itself, its products, and its services.
Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers.
Create a database of interested prospects eager to do business with you
Sell goods, services, or advertising space over the Internet.
Internet Marketing Components
Components of Internet marketing (also referred to as online marketing) may include:
A website, consisting of text, images and possibly audio and video elements used to convey your company’s message, to inform existing and potential customers of the features and benefits of your products and/or services.
Search Engine Marketing (SEM), which is marketing a website via search engines, either by improving the site’s natural (organic) ranking through Search Engine Optimisation [SEO], buying pay per-click ads with search engines.
Email Marketing, which is a method of distributing information about a product or service or for soliciting feedback from customers about a product or service through Email. Email addresses of customers and prospective customers may be collected or purchased.
Banner Advertising, which is the placement of ads on a website for a fee.
Online Promotion, including press release distribution, which involves placing a newsworthy story about your company, website, people, and/or your products/services with on online wire service.
Blogging (web log) activity, which is the act of posting comments, expressing opinions or making announcements in a discussion forum. Blog marketing can be accomplished in blogs either by hosting your own blog or by posting comments and/or URLs in other blogs related to your product or service.
Many Australian companies from all business sectors are already enjoying the benefits of Internet Marketing, and you can too!
WHY ICTIP?
ICTIP specializes in strategic Internet Marketing, with an emphasis on lead generation, customer acquisition, conversion and retention, to ensure our customers achieve their online objectives.
Whether your objective is for visitors to make an online purchase, download your brochure or pick up the telephone and call you, your website and online marketing strategy must be designed to achieve these goals.
Our job is to assist you to develop and implement an Internet Marketing strategy tailored to your unique situation, to deliver the specific results you seek for your business.
ICTIP has worked closely with many successful Australian companies in implementing effective Internet Marketing strategies and has developed:
- Extensive experience – using a variety of Internet Marketing techniques
- Specialist knowledge – of the Australian business environment
- Resource Networks – that provide leverage, efficiency and reusability
- Specialised Tools – used to effectively implement your Internet strategy
- Efficient Processes – that allow us to deliver cost-effective solutions
- In house technical capability – to avoid risks associated with third parties
Combining this with our specialized SEO, Business Consultancy and Copywriting Services, ICTIP offers the complete range of services to make Internet Marketing a core component of your overall business strategy.